The Millennial Generation

Characteristics: The Millennial Generation is described by How Stuff Works as "Highly educated, self-confident, technologically savvy and ambitious." It is also well known that social media has a high impact on their lives. They use technology more frequently and view it in a more positive way than older generations typically do.

TV Shows: According to AdWeek, The Walking Dead and Game of Thrones are two highly popular TV shows to millennials.

Movies: Two movies that are popular with millennials are The Lion King (1994) and Titanic (1997) The Lion King came out when most millennials were growing up and is likely one of their favorite childhood movies. Titanic was highly popular with millennials when it came out and was very successful.

Magazines: Two of the most popular magazines with millennials are Cosmopolitan and ESPN.
Sports are a live event that is popular with millennials. Sports such as football, baseball, basketball, and hockey attract lots of millennials. Recently, the musical Hamilton has opened on Broadway. The show uses modern-day style music to tell the story of Alexander Hamilton. This appeals to millennials today because of the modern style.

Vacation Spots: According to TripIt, two of the most popular vacation spots among millennials are Nicaragua and Thailand. They attract millennials for their affordability, as well as their beautiful sights.

 

Reference Sources: 

http://people.howstuffworks.com/culture-traditions/generation-gaps/millennial-generation1.htm
http://www.millennialmarketing.com/2008/09/millennial-media-magazines-and-radio-deserve-a-second-look/
http://www.adweek.com/news/television/millennials-couldnt-resist-streaming-these-10-tv-shows-winter-170655